Tyler is a Senior Manager in Talent & Web3 Event Production at Triller, a passionate storyteller, and a veteran of the entertainment industry. His journey in the entertainment world began in the mailroom at APA talent agency, where he worked his way up to become the chief of staff for his boss's top client. Through this experience, Tyler gained a deep understanding of the industry and forged connections with individuals across all verticals of the business world.
As a former basketball player, Tyler has a strong network of relationships with athletes, and he has a talent for bridging the gap between the physical and digital landscape. He believes that everything has a story and that the key difference between the talent, brands, and products that inspire us today is the strategy and implementation of the correct way of storytelling.
Tyler's work at Triller has demonstrated his ability to integrate technology and talent to create impactful, socially relevant, and profitable outcomes. As a talent producer on the Verzuz team, he played a key role in the successful "Latin Verzuz" event, which received over 598,273 views. He has also been a key part of the Web3/“Metaverz” initiative at Triller, successfully vetting many companies in the space and negotiating a multi-million dollar partnership with their current tech partner.
Artists who performed on Verzuz have seen a major rise in their music catalog streams, ranging from 200% to 500%+, which is known as the "Verzuz Effect." Tyler's background and experience have given him the ability to find the perfect mix of creative and strategic thinking, ensuring that everything he works on is impactful, profitable, and true to the overall brand.
With a strong understanding of the entertainment industry and the crucial role of storytelling, Tyler is confident in his ability to create innovative and engaging content that resonates with audiences. As he attends the Cannes Film Festival for the fifth year, he is excited to connect with like-minded individuals who share his passion for talent and storytelling. Tyler is eager to collaborate with others and continue pushing the boundaries of what is possible in the industry.