Prior to his recent appointment as President of STXintnerational, Friedberg was the studio’s President of International Sales, overseeing all aspects of STX Entertainment's international sales strategy for the company’s growing slate of motion pictures, as well as developing strategic partnerships for international acquisitions. Recent titles on the STXinternational slate include Second Actstarring Jennifer Lopez, Vanessa Hudgens and Leah Remini and The Upsidestarring Bryan Cranston and Kevin Hart. Upcoming titles include UglyDollsstarring Kelly Clarkson, Blake Shelton and Nick Jonas and Hustlersstarring Jennifer Lopez, Constance Wu, Cardi B and Lili Reinhart.

Prior to joining STX, Friedberg served as the Executive Vice President of International Sales and Distribution at QED International, supervising all facets of the company including the company’s production and financing activities, international sales and distribution, and administrative operations. During his tenure at QED, Friedberg developed innovative financing and distribution strategies for such films as Fury, directed by David Ayer and starring Brad Pitt, Elysium, directed by Neill Blomkamp and starring Matt Damon and Jodie Foster, and District 9, directed by Neill Blomkamp.